Apparel packaging: everything you need to know

At Odillo, we believe apparel packaging is more than just a box - it's the first page of your brand's story. In the competitive world of fashion, your packaging is the introduction that captures your customer's imagination and sets the stage for what's inside.

We're here to craft Unboxing Moments® as unforgettable as your designs, ensuring your brand leaves a lasting impression from the very start. Our team of packaging experts blends industry knowledge with creative flair, ensuring your brand's identity shines through every package.

Importance of packaging in the apparel Industry

Your packaging does more than protect your products - it tells your story and showcases your style before your customer even sees the garment. Captivating packaging can foster social media virality through perfect Unboxing Moments®, enhancing your brand's image and elevating the customer experience.

That's why we're dedicated to providing a diverse range of clothing packaging solutions that not only safeguard your products but also elevates the customer experience. With eco-friendly materials and customisable designs, we're here to help you create a lasting impression that goes beyond the initial unboxing.

Types of apparel packaging solutions and choosing the right materials

Selecting the perfect packaging solution is an integral part of ensuring your brand’s garments are protected and reflect your brand's aesthetics. At Odillo, eco-friendly materials are our standard. We use recycled materials and are FSC-certified, offsetting our board usage with the World Land Trust carbon balance scheme. When it comes to packaging materials, the right choice can make all the difference. Here's a guide to some of the top options for apparel brands…

  • LESTRANGE | Corrugated cardboard box

    Corrugated cardboard

    Excellent protection for heavy-duty apparel. Corrugated boxes provide excellent protection for your garments, with options like easy-open ripper strips for customer convenience and double peel and seal strips for hassle-free returns.

  • Kraft mailers

    Kraft mailers

    Lightweight yet sturdy, Kraft paper instantly shows your commitment to sustainability. Plus, these Kraft mailers are a designer’s dream—they can be printed with any pattern, logo, or message you like. Best of all, they’re 100% recyclable and biodegradable, making them a win for the planet and your brand image.

  • Tyvek bag

    TYVEK mailers

    TYVEK is untearable, burst-proof, waterproof, and recyclable, but what truly sets it apart is its silky smooth feel. This unique texture can help you stand out from your competitors.

  • Glassine bags

    Glassine bags are sustainable dust bags with zero plastic produced from paper and 100% biodegradable and great tear resistance. Can be branded or supplied plain.

Sustainable packaging

At Odillo, we prioritise sustainability. We use eco-friendly materials like recycled paper and FSC-certified boards, ensuring our packaging reflects our commitment to environmental responsibility. Through minimalist design and carbon balancing initiatives, we minimise waste and offset our environmental impact, delivering packaging that is both stylish and sustainable.

Benefits of creating bespoke apparel packaging

By customising your packaging, you can enhance brand perception by showcasing your brand identity with vibrant colours, logos, and designs that speak directly to your audience. This consistency builds recognition and strengthens loyalty.

Unique packaging sets your brand apart, elevates perceived value, and communicates your dedication to quality and attention to detail. Personalised touches like handwritten notes or surprise gifts inside your packaging create a personal connection, driving repeat purchases. It's these little extras that foster loyal customers who can't wait to shop with you again. Finally, custom packaging allows you to support sustainability initiatives by offering eco-friendly options. This commitment resonates with eco-conscious consumers, enhances your brand's reputation, and aligns with today’s modern sustainability trends.

“The quality of the products is outstanding. Odillo tailored our packaging to suit our brand and requirements. Would highly recommend. ”
— George Rutherford-Jones, Co-Founder at Original Fibres

Enhancing customer engagement through Unboxing Moments®

Creating a memorable unboxing experience is all about making a lasting impression. We specialise in adding those magical, personalised touches that elevate your brand. Envision custom inserts and bespoke packaging designs, tailored to reflect the uniqueness of your business.

From handwritten notes and branded stickers to eco-friendly fillers, every detail is thoughtfully considered to create the ultimate Unboxing Moments®. We help you create unforgettable unboxing experiences, transforming every delivery into a moment worth sharing. Thoughtfully designed packaging adds a touch of glamour, sparking anticipation and inspiring those Insta-worthy unboxing posts!

Fashion & Apparel brands we have worked with

FAQs

  • Absolutely! We understand the importance of branding and customisation. Our packaging experts can work with you to create bespoke designs that reflect your brand identity and resonate with your customers.

  • The minimum order quantity may vary depending on the type of packaging solutions and customisation requirements. Our team is happy to discuss your specific needs and provide a tailored solution that meets your requirements.

  • Our lead times for clothing packaging orders depend on factors such as order volume, customisation complexity, and current production schedules. We strive to deliver orders in a timely manner, 4 weeks minimum while maintaining the highest standards of quality.

  • Yes, we offer samples of our packaging for you to evaluate before placing a bulk order. Contact our team to request samples and discuss your packaging needs in more detail.

  • We're actively involved in various sustainability initiatives, including carbon balancing schemes and partnerships with environmental organisations like the FSC and World Land Trust. Our aim is to minimise our environmental impact and promote sustainable practices throughout our operations.

  • Yes, we have a team of experienced packaging designers who can assist you with creating custom designs for 

    your apparel packaging. Whether you need assistance with artwork, branding, or structural design, we're here to help bring your vision to life.

Your packaging partner

At Odillo, we're here to make your fashion brand packaging not just functional, but fabulous. Add a touch of Odillo magic to your shipments and make every unboxing an experience to remember!

With this comprehensive guide, you'll be well-equipped to make informed decisions about your apparel packaging. Partner with Odillo to create packaging that not only protects but also captivates and delights your customers. Partner with us today by using the form below.