Custom mailer boxes: Elevate your brand with bespoke packaging solutions

What are custom mailer boxes?

This is a type of bespoke packaging made specifically for businesses that ship products directly to its customers. Unlike standard shipping boxes, custom mailer boxes are designed to enhance the unboxing experience for a customer, ensure the safe delivery of the product, and reinforce the brand's image.

Usually, custom mailer boxes are made from corrugated cardboard or paperboard to protect its contents and remain durable. Common features you’ll see on custom printed mailer boxes include company logos, colours and other branding elements, making them important not just for transporting goods but for building brand recognition among customers.

Custom mailing boxes can be made in a specific size, shape, colour, material and overall design. They may also include extra features such as custom inserts, windows, or matte or gloss finishes.

Types of custom mailer boxes

Selecting the perfect packaging solution is an integral part of ensuring your brand’s garments are protected and reflect your brand's aesthetics. At Odillo, eco-friendly materials are our standard. We use recycled materials and are FSC-certified, offsetting our board usage with the World Land Trust carbon balance scheme. When it comes to packaging materials, the right choice can make all the difference. Here's a guide to some of the top options for apparel brands…

  • Alice Made This | Corrugated cardboard box

    Standard mailer box

    This is a basic yet sturdy postage box, typically made from corrugated cardboard. The design is straightforward and doesn’t include a lot of custom packaging, making it an ideal option for businesses looking for cost-effective packaging solutions where the primary focus is on protecting the contents rather than branding. They are commonly used for e-commerce shipping, subscription boxes, and general product mailing.

  • YOLKE | Custom mailer box

    Printed mailer box

    These mailer boxes are customised with high-quality graphics, logos, and branding elements, which can be printed both inside and outside the postage box, for a visually appealing unboxing experience. Printed mailer boxes are typically used by businesses that want to make a strong impression with their packaging, such as subscription services, luxury brands, or companies that rely on direct-to-consumer sales. 

  • Eco-friendly mailer box

    Eco-friendly mailer boxes are designed to minimise environmental impact. They’re made from sustainable, recyclable, or biodegradable materials and often feature minimalistic designs or eco-friendly inks and coatings. These are an ideal choice for businesses that prioritise sustainability and want to appeal to environmentally-conscious consumers in the organic or natural products sectors.

  • Patrick Boghossian | Custom mailer box

    Specialty mailer box

    Speciality mailer boxes are highly customised to meet specific requirements, such as unique shape designs, special materials, custom inserts, magnetic closures. With such bespoke features, these are typically used for high-end products, limited editions, VIP customers, or when a brand wants to create a premium unboxing experience. They’re also ideal for posting fragile, luxury, or special items that require additional protection and presentation.

Why choose custom mailer boxes?

There are several benefits to a brand for utilising custom mailer boxes when shipping products to its customers, from marketing tactics to sustainability. Here’s why custom mailer boxes aren’t just a practical shipping method, but a strategic investment for a product-based business…

Brand identity and recognition

Customisation turns packaging into a marketing tool. It allows brands to incorporate their logo, colours, and other key design elements into the packaging, which reinforces their brand identity to make a memorable impression on customers and increase brand recognition.

Enhanced customer experience

Custom mailer boxes create a positive unboxing experience and leave a lasting impression on customers. Not only does a well-designed mailer box generate excitement and anticipation, but it also makes a customer feel valued and increases the chances of repeat business

Differentiation in a competitive market

Unique packaging can set a business apart from its competitors in an increasingly crowded market. Utilising custom mailer boxes allows the brand to distinguish its products, which is especially important for e-commerce businesses, where the box might be the first physical interaction a customer has with the brand.

Postal Box with Peel & Seal Closure and Ripper Opening

Marketing and promotion

Custom mailer boxes act as a mobile advertisement for the brand, attracting attention from potential customers as the box travels through various delivery channels. For the end user, an eye-catching box encourages customers to share their unboxing experience on social media, providing free marketing exposure.

Product protection

In addition to aesthetics, custom mailer boxes have a very functional purpose. They can be tailored to fit the specific dimensions and characteristics of the products for better protection when shipping. By reducing movement inside the box with custom inserts, brands can minimise the risk of damage during transit.

Eco-friendly options

Custom mailer boxes can be made from sustainable materials, aligning with eco-conscious brand values and appealing to environmentally aware consumers. This not only reduces the environmental impact but also enhances the brand’s image as socially responsible.

Flexibility and versatility

Custom mailer boxes give a business much greater flexibility when shipping products to customers. They can be designed for various products, sizes and purposes to make the packaging suitable for the product, whether its cosmetics, electronics, or apparel.

Designing custom mailer boxes

  • When it comes to custom mailer boxes, the possibilities are endless. Choose from a wide range of sizes, shapes, and materials to match your product needs. Whether you’re looking for eco-friendly kraft mailers, sleek white boxes, or waterproof options, we’ve got you covered. You can also decide on the internal elements like inserts for added protection or compartments to keep products neatly organised during shipping.

  • Your packaging is an extension of your brand. That’s why we help you incorporate your logo, brand colours, and messaging to create a cohesive, professional look. From minimalist designs to bold, eye-catching prints, we ensure your custom mailer box reflects your brand’s identity and values. We can provide templates for your designer, or work with simple logos and high-resolution images to help bring your ideas to life.

  • The finishing touches can take your custom mailer box from standard to exceptional! Consider adding a luxurious feel with matte or gloss finishes, or create a tactile experience with embossed logos or spot UV printing. You can also include additional features like peel-and-seal strips for easy closure or custom inserts for a snug fit. These details enhance the unboxing experience and make a lasting impression on your audience.

Take a look at some of our projects

FAQs

  • Yes! At Odillo, we offer fully customisable mailer boxes, allowing you to choose the size, shape, and structural design to fit your products perfectly. This ensures that your items are well-protected during shipping while reflecting your brand’s unique identity.

  • The minimum order quantity may vary depending on the level of customisation and the type of mailer box required. Feel free to contact us, and we’ll help you find the best solution for your packaging needs, whether you're a small business or a large enterprise.

  • Production times for custom mailer boxes depend on the complexity of the design, customisation requirements, and order size. Typically, production takes a few weeks, but we strive to meet your deadlines while maintaining high-quality standards.

  • Definitely! You can print both the exterior and interior of your mailer boxes. Adding branding, special messages, or creative designs inside the box adds an extra layer of surprise and elevates the unboxing experience for your customers.

  • Yes, we can assist with simple artwork such as logos or existing images, provided they are supplied as high-resolution files. However, if you're looking for new or more complex designs, we recommend collaborating with a graphic designer or agency. If you're working with a designer, whether in-house or outsourced, we’ll happily supply a template or cutter guide to ensure your artwork fits perfectly.

Create impactful Unboxing Moments™ with custom mailer boxes

Whether you're shipping small goods or large items, our expertise ensures your packaging is as memorable as the product inside!

With our guidance, you’ll be fully prepared to make the right decisions for your brand's packaging. Partner with Odillo for custom mailer boxes that not only safeguard your products but also leave a lasting impression on your customers. Let’s create something extraordinary - get started by filling out the form below!